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- Your Staging Environment Might Be Easier to Hack Than Production
Your Staging Environment Might Be Easier to Hack Than Production
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Attackers Don’t Care Whether a System Is “Production”
Development, testing, and staging environments can contain valuable credentials, customer-like data, internal APIs, and connections to critical infrastructure.
Security Controls Are Often Weaker Outside Production
Teams may disable MFA, loosen firewall rules, share credentials, or expose debugging interfaces to make development faster.
Test Data Isn’t Always Fake Data
Production databases are sometimes copied into staging environments for troubleshooting or testing. Suddenly, a supposedly low-risk environment contains sensitive information.
Holiday Creator Calendars Are Filling Up. Q4 Panic Is Optional.
Creators lock in holiday calendars 90 days out, before brands finalize commission strategy and long before Black Friday.
The 90-Day Holiday Sprint guide from Levanta helps brands get creators driving holiday demand while competitors are still recruiting, from commission structure to onboarding to scaling.
Your 90-day countdown starts now.
Developers Need Powerful Access
Engineering environments often require elevated permissions, deployment credentials, cloud tokens, and repository access — exactly the capabilities an attacker wants.
Forgotten Test Systems Can Stay Online for Years
Temporary environments frequently become permanent because nobody remembers to remove them. Unpatched software and abandoned subdomains then create hidden entry points.
Secure Every Environment According to What It Can Reach
Inventory development assets, isolate them from production, use synthetic data where possible, enforce authentication, rotate credentials, and automatically destroy temporary environments. “Not production” should never mean “not protected.”
Hire anyone, anywhere — compliant in under 3 days
Found the right hire, but no entity in their country? Remote becomes the legal employer — with contracts, benefits, and tax setup handled, plus direct access to the same in-house team that runs payroll locally.