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- Your Shared Accounts Are Destroying Accountability
Your Shared Accounts Are Destroying Accountability
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Convenience Creates an Identity Problem
Teams sometimes share administrator, vendor, social media, or operational accounts because it feels faster than creating individual access. But once several people use the same identity, accountability disappears.
You Can’t Investigate What You Can’t Attribute
If five employees use the same credentials, security logs may show what happened — but not who actually performed the action.
Credentials can end up in chat messages, spreadsheets, documentation, password managers, browser storage, and personal notes. Every additional copy creates another opportunity for exposure.
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Offboarding Becomes Much Harder
When someone leaves the company, shared credentials must be changed everywhere they were used. If teams forget even one account, the former employee may technically retain access.
MFA Becomes Awkward Too
Shared accounts often encourage teams to weaken authentication because multiple users need access to the same MFA method — turning convenience into reduced security.
Give Every Human Their Own Identity
Replace shared accounts with individual access wherever possible, use role-based permissions, store unavoidable shared secrets securely, rotate them regularly, and log privileged actions. When something goes wrong, “someone on the team did it” should never be the best answer available.
The ice cream shop that makes money when it's cold
28 Wishes sells ice cream in Los Angeles. Below 70°F, sales fall about 20%. So the owners put about $20 a day into Kalshi weather markets, taking the cold side. The days that keep customers away now pay something back. See how other owners are doing it