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- Your Redirect Links Could Be Helping Phishers Look Legitimate
Your Redirect Links Could Be Helping Phishers Look Legitimate
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Trusted Domains Create Instant Confidence
Users are more likely to click a link when it begins with a company domain they recognize. Attackers understand that trust — and may look for ways to exploit legitimate redirect functionality.
Open Redirects Can Hide the Real Destination
Some websites accept a destination URL and automatically redirect visitors there. If that destination isn't properly restricted, attackers may create links that start on a trusted domain but end on a malicious website.
The First Domain Isn’t Always the Final Domain
Employees often inspect only the beginning of a URL before clicking. Multiple redirects, tracking systems, and shortened links make it harder to understand where a browser will ultimately land.
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Blu Dot used Roku Ads Manager to drive incredible results for its furniture sales event. Its strategy hinged on custom audiences and retargeting, where intent was strongest.
“Roku has been a top performer,” said Blu Dot’s Claire Folkestad. “We have seen…CPMs lower than any other CTV partner we've worked with.”
Phishing Becomes More Convincing
A malicious email containing your organization’s real domain can appear significantly safer, helping attackers bypass the recipient’s instinct to avoid unfamiliar links.
Marketing Infrastructure Needs Security Reviews Too
Tracking links, campaign redirects, affiliate systems, and URL shorteners may sit outside traditional security workflows while still using trusted company domains.
Control Where Your Domains Can Send People
Restrict redirect destinations, validate parameters, monitor unusual redirect activity, review marketing tools, and teach users to verify the final destination before entering credentials. A trusted link should never become a shortcut to an attacker’s website.
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