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Your Printers and Cameras Are Computers Too
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Not Every Endpoint Looks Like a Laptop
Printers, cameras, conference-room systems, smart displays, access-control devices, and other connected equipment often run full operating systems and communicate directly with your network.
IoT Devices Are Easy to Forget
These devices may remain deployed for years with outdated firmware, default settings, unnecessary services, or credentials nobody remembers managing.
Attackers Can Use Them as a Foothold
A vulnerable device may provide an initial entry point into the network. From there, attackers can potentially scan internal systems, collect information, or search for opportunities to move laterally.
Exploring AI Voice With SuperBloom
For Deel's "Feeling of Deeling" campaign, agency SuperBloom needed one consistent brand voice across markets—deployed fast, without sacrificing quality or consent. In this on-demand video session, SuperBloom and Voices break down the casting, production, and governance, plus what they'd do differently and where AI voice is headed next.
Default Credentials Remain a Serious Problem
Devices configured quickly during installation may retain manufacturer passwords or weak shared credentials that are rarely reviewed afterward.
Flat Networks Increase the Damage
A security camera shouldn't need unrestricted access to employee laptops, databases, or critical servers. Poor segmentation can turn a low-value device into a pathway toward high-value systems.
Treat Connected Devices Like Real Infrastructure
Inventory them, change default credentials, update firmware, disable unnecessary services, isolate IoT networks, and monitor unusual traffic. If a device has an IP address, it belongs in your security strategy.
AI can build faster. Can your team decide better?
AI can draft the PRD and prototype the idea. Jira Product Discovery helps teams decide whether it belongs on the roadmap. Bring feedback and ideas together, prioritize as a team, and keep your roadmap connected to delivery in Jira.