- Cyber Safety
- Posts
- Your Meeting Invitations Can Be Phishing Attacks Too
Your Meeting Invitations Can Be Phishing Attacks Too
In partnership with
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Phishing Doesn’t Have to Arrive as a Traditional Email
Attackers can use calendar invitations to place malicious links, fake meeting details, phone numbers, or urgent instructions directly into an employee’s schedule.
Calendar Events Can Feel Automatically Trustworthy
People are accustomed to clicking Zoom, Teams, and Google Meet links moments before a meeting begins. That routine creates an opportunity for attackers to exploit urgency and habit.
Fake Meetings Can Lead to Fake Login Pages
A malicious invitation might direct employees to a convincing authentication page designed to capture credentials or trick them into approving access.
Stop typing AI prompts. Start talking.
You think 4x faster than you type. So why are you typing prompts? Wispr Flow turns your voice into ready-to-paste text inside any AI tool. Speak naturally, tangents and all, and Flow cleans it up. Available on Mac, Windows, iPhone, and Android.
Unexpected Invitations Can Bypass Normal Attention
Some calendar platforms automatically display external invitations. A suspicious event may therefore appear on a calendar even if the recipient never consciously accepted it.
Executive Impersonation Makes the Attack Stronger
An invitation appearing to come from a CEO, client, recruiter, or important vendor can create enough pressure for employees to join quickly without verifying the sender.
Verify the Meeting Before You Join It
Treat unexpected invitations like unexpected emails, inspect the organizer, verify unusual requests through another channel, and avoid entering credentials after following unfamiliar meeting links. Your calendar is part of your attack surface too.
The ice cream shop that makes money when it's cold
28 Wishes sells ice cream in Los Angeles. Below 70°F, sales fall about 20%. So the owners put about $20 a day into Kalshi weather markets, taking the cold side. The days that keep customers away now pay something back. See how other owners are doing it