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- Your Employees Are Sharing More Than Files
Your Employees Are Sharing More Than Files
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
External Sharing Quietly Expands Your Security Perimeter
Employees routinely share documents with clients, contractors, agencies, and partners. Every external collaborator becomes another potential path to company information.
“Anyone With the Link” Is Convenient — and Risky
Public sharing links can escape their original context through forwarded emails, copied messages, browser history, or accidental publication.
Product teams aren’t short on ideas. They’re missing a system.
Jira Product Discovery gives teams one place to capture customer feedback, prioritize ideas with consistent frameworks, and build living roadmaps everyone can align on. And when it’s time to build, those decisions connect directly to delivery in Jira, so everyone can see how the roadmap turns into real work.
Access Often Outlives the Project
A contractor may need a folder for three weeks but retain access for three years because nobody remembers to remove them when the engagement ends.
A folder created for one harmless document may later accumulate contracts, financial information, credentials, customer exports, or internal strategy files.
External Accounts Are Outside Your Control
Even when your own organization enforces strong authentication, a partner's compromised account could potentially expose information you've shared with them.
Make External Access Temporary by Default
Use expiration dates, restrict public links, review guest accounts, assign owners to shared resources, and automatically remove stale permissions. Collaboration should make information easier to use — not permanently easier to access.
Ava is the first AI BDR to run outbound end to end, from finding leads to booking meetings, autonomously or on copilot. She's SOC 2 audited and trusted by companies like DoorDash and Grammarly. Book a demo.