- Cyber Safety
- Posts
- Your DNS Is More Valuable Than You Think
Your DNS Is More Valuable Than You Think
In partnership with
AI made PMs faster. Multiplayer mode is still broken.
A PM can summarize research, draft a PRD, and mock up a prototype before lunch. The hard part starts when the team has to decide what actually gets built.
Jira Product Discovery gives product teams one place to capture insights, prioritize ideas with consistent frameworks, and build living roadmaps stakeholders can rally around.
And because it’s connected to Jira, the context behind every decision stays with the work—so developers and their agents know not just what to build, but why.
AI helps PMs move faster. Jira Product Discovery helps the whole team build with confidence.
DNS Sits Under Almost Everything Your Business Does
Websites, email, applications, APIs, and authentication flows frequently depend on DNS. If attackers gain control of it, they can potentially redirect traffic without compromising your servers directly.
Domain Accounts Are High-Value Targets
A stolen registrar account can give attackers enormous leverage. Weak passwords, missing MFA, and outdated administrator accounts can turn domain management into a critical security weakness.
DNS Hijacking Can Look Completely Legitimate
Attackers may modify records so users are silently redirected to malicious infrastructure while still entering the correct domain name.
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Blu Dot used Roku Ads Manager to drive incredible results for its furniture sales event. Its strategy hinged on custom audiences and retargeting, where intent was strongest.
“Roku has been a top performer,” said Blu Dot’s Claire Folkestad. “We have seen…CPMs lower than any other CTV partner we've worked with.”
Email Security Depends on DNS Too
SPF, DKIM, and DMARC records help protect your domain from email spoofing and impersonation. Poor configuration can make phishing campaigns using your brand much easier.
Old subdomains and abandoned cloud services can remain in DNS long after projects disappear. These forgotten records may create opportunities for subdomain takeover and impersonation.
Treat Your Domain Like Critical Infrastructure
Enforce strong MFA on registrar accounts, restrict administrative access, monitor DNS changes, audit records regularly, and remove abandoned entries. Losing control of your domain can mean losing control of your digital identity.
Own Your Brand's AI Voice
The only platform that designs, licenses, and captures a Branded AI Voice from real, consenting actors—not from scraped data. Trusted by BMW, Superbloom, and Cresta.