Your Disaster Recovery Plan Might Have a Hidden Single Point of Failure

Sponsored by

Finally, a Monday that doesn’t feel like one.

Imagine a Saturday where you're not catching up on the CRM you didn't touch all week. 

HubSpot's new self-updating CRM doesn't wait for you to log back in. Friday's calls are already logged. The deal that needs a nudge Monday morning is already flagged. The automation you set up once keeps running without you thinking about it. None of it needed you over the weekend. 

Customers are already seeing it pay off: 45% more deals closed. Finally, you start Monday caught up, not behind.

Get a Demo

Redundancy Doesn't Always Mean Independence

Organizations invest in backup servers, secondary data centers, cloud regions, and failover systems to maintain availability. But redundant infrastructure can still depend on the same underlying services.

Shared Dependencies Can Bring Everything Down

Two applications hosted in different environments may still rely on the same identity provider, DNS service, network connection, or cloud management platform. If that shared dependency fails, both environments can become unavailable.

Recovery Tools Can Fail During the Incident

Disaster recovery procedures sometimes require access to corporate email, password managers, cloud consoles, or internal documentation. If those systems are affected by the outage, recovery becomes significantly harder.

Why are so many brands shifting ad spend to CTV?

For marketers who want a presence in streaming, Roku is the obvious place to go. With 47% of all streaming time in the US, it has more reach than every competitor. Discover how Roku Ads Manager can spread your message across 100+ premium apps in a single, self-serve ad buy.

Set up your campaign today.

Backups Don't Guarantee Business Continuity

Restoring data is only one part of recovery. Applications may also depend on certificates, encryption keys, network configurations, authentication services, and external integrations.

Failover Plans Need Realistic Testing

A recovery environment that works during a scheduled demonstration may fail under real conditions involving unavailable staff, compromised credentials, or simultaneous infrastructure failures.

Design Recovery Around Dependency Failure

Map critical dependencies, isolate recovery infrastructure where practical, maintain emergency access procedures, document recovery sequences, and test scenarios involving multiple failures. True resilience isn't having a second system — it's ensuring that your second system can survive what destroyed the first.

Attio is the #1 fastest-growing CRM on Brex and Ramp.

Built for the most ambitious companies in GTM, Attio is an end to end revenue platform that allows teams to run multiple plays across different revenue motions and lifecycles.

Teams at the frontier are already building on it: Granola, turbopuffer, Modal, and many many more.

Start building on Attio.