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Your Cloud Storage Wasn’t Meant to Be Public
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
One Misconfiguration Can Expose Massive Amounts of Data
Cloud storage makes sharing files incredibly easy. But incorrect permissions can unintentionally expose documents, backups, exports, source files, or customer information far beyond the intended audience.
Attackers Actively Search for Exposed Storage
Public buckets, open file shares, and misconfigured databases can be discovered through automated scanning. Attackers don't always need to breach your network if the data is already accessible.
Temporary Sharing Often Becomes Permanent
A team may loosen permissions to solve an urgent business problem and plan to fix them later. Months afterward, the temporary configuration can still be active.
Hire Ava, the AI BDR built for enterprise
Ava is the first AI BDR to run outbound end to end, finding leads or ingesting your CRM accounts, sending personalized emails on your reps' behalf, and booking meetings, autonomously or on copilot. She runs outbound for DoorDash and Grammarly. She's SOC 2 Type II audited, SSO and GDPR ready.
Sensitive Data Hides Inside Ordinary Files
Exports and backups may contain email addresses, credentials, internal URLs, API tokens, customer records, or infrastructure details that create opportunities for additional attacks.
Public Access Isn't the Only Problem
Overly broad internal permissions matter too. Employees, contractors, applications, and service accounts may have access to far more cloud data than their roles actually require.
Make Exposure Difficult by Default
Block public access where unnecessary, enforce least privilege, classify sensitive data, monitor permission changes, and continuously scan cloud environments for accidental exposure. In the cloud, a configuration mistake can become a data breach without anyone breaking in.
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