- Cyber Safety
- Posts
- Your Backups Might Be Your Biggest Blind Spot
Your Backups Might Be Your Biggest Blind Spot
In partnership with
Granola Runs Revenue On Attio
"When I think of revenue, I think of Attio." - Shreman Shrestha, Head of Business at Granola
Here's what that adds up to:
Zero missed leads and 10x faster access to customer context
Lead triage 83% faster
Five hours saved per week with automated updates
A Backup Is Only Useful If It Can Be Restored
Organizations often celebrate successful backup jobs without testing recovery. A green dashboard means very little if the data cannot actually be restored during an incident.
Attackers Target Backups Deliberately
Modern ransomware operations don’t just encrypt production systems. Attackers may attempt to compromise backup infrastructure first — removing one of the fastest paths to recovery.
Connected Backups Increase the Blast Radius
If backup environments use the same credentials, network access, or administrative infrastructure as production, one compromise can potentially reach both.
Your next 100 customers are already in Apollo
Find, reach, and close your perfect deals — without juggling five tools or hiring more reps.
Apollo gives you everything you need to build real pipeline, fast. From inbound to outbound, first touch to close.
All in Apollo.
Credentials Protecting Backups Matter Too
Overprivileged service accounts and shared administrator credentials can turn a recovery system into another attack surface.
Recovery Speed Should Be Tested — Not Assumed
Knowing that data exists somewhere is not enough. Teams should know exactly how long critical systems take to restore and which dependencies must come back first.
Build Backups for the Worst Day, Not the Average Day
Isolate critical copies, restrict administrative access, monitor backup activity, and run restoration exercises regularly. The real measure of a backup strategy isn’t whether it saves data — it’s whether it saves the business when everything else fails.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.