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Your AI Assistant Might Be Seeing More Than You Think
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
AI Tools Are Becoming Part of Everyday Work
Employees use AI assistants to summarize documents, analyze spreadsheets, write code, review contracts, draft emails, and solve technical problems. That means sensitive business information can easily enter AI workflows.
Copy-Paste Can Become Data Exposure
An employee trying to save five minutes might paste customer records, credentials, internal strategy, proprietary code, or confidential conversations into an AI tool without considering where that information goes.
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AI spend is now a major P&L line item—but most teams can't show what it's producing.
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Give your board the data behind the return.
Connected AI Agents Create a Bigger Attack Surface
AI systems increasingly connect directly to email, cloud storage, calendars, databases, CRMs, and internal applications. The more an assistant can access, the more important its permissions become.
Prompt Injection Changes the Threat Model
Malicious instructions can potentially hide inside documents, webpages, emails, or other content processed by AI systems — attempting to influence how an AI-powered workflow behaves.
Blocking AI Completely Usually Doesn’t Solve the Problem
Employees may simply move to unsanctioned tools. Organizations need clear policies defining which AI services are approved, what information can be shared, and which integrations are permitted.
Treat AI Access Like Every Other Privileged Integration
Apply least privilege, classify sensitive data, review connected applications, monitor AI usage, educate employees, and require human approval for high-impact actions. AI can dramatically increase productivity — but its access should scale with the same discipline as its capabilities.
You're Running Three Databases. You Only Need One.
Events in one database, embeddings in another, analytics in a third. That's three systems and the pipelines between them, for one app. TimescaleDB does all three in Postgres: hypertables, pgvector, continuous aggregates. One system, no pipeline, no drift.