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- “What You Miss When You Only Monitor Logs”
“What You Miss When You Only Monitor Logs”
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.
Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.
The data shows:
Only 10% of shoppers buy through AI-recommended links
87% discover products through creators, blogs, or communities they trust
Human sources like reviews and creators rank higher in trust than AI recommendations
The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.
Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.
Logs Only Capture What’s Configured — Not What Happened
Misconfigured logging settings mean entire attack paths are invisible. Teams assume visibility based on policy, not proof. If it wasn’t logged, it didn’t exist — until it did.
Lateral Movement Leaves Few Log Trails
Once inside, attackers use tools like RDP, SMB, and WMI to move quietly. These protocols generate minimal or no centralized logs. Movement within trusted zones is rarely scrutinized.
Alert Fatigue Bury Critical Events in Noise
Even when logs are captured, alerts are drowned in volume. High-severity alerts sit untriaged for hours or days. Threats aren’t missed because of absence — but because of overload.
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Compromised Logging Systems Are the First Target
Attackers disable or alter logging services to erase traces. CloudTrail turned off, audit logs wiped, SIEM disconnected. Log integrity is assumed, not verified.
Many Tools Lack Contextual Correlation
Single events don’t raise suspicion — but patterns do. Without stitching across logs, weak signals go ignored. Correlation across identity, network, and app is still rare.
Unsanctioned apps, rogue servers, and shadow infrastructure never connect to centralized logging. Blind spots grow in environments with weak asset control. What you can’t log, you can’t secure.
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