Unused Accounts: Silent Entry Points

April 29, 2026

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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Dormant Doesn’t Mean Disabled

Old employee accounts, former contractors, and temporary test users often remain active long after they’re needed. Attackers specifically search for these forgotten identities.

Inactive Accounts Raise Fewer Alerts

Dormant accounts typically generate no activity. When attackers log in after months of silence, the behavior may not immediately trigger suspicion.

Service Accounts Are Rarely Reviewed

Non-human identities created for integrations or automation may never be revisited. Over time, they accumulate excessive privileges.

Your first HR system, implemented right

Rolling out your first HR tool? Get a step-by-step guide to avoid common mistakes, drive adoption, and build a scalable HR foundation.

Role Changes Leave Residual Access

Employees promoted or transferred internally often retain access from previous roles. This “permission drift” increases exposure quietly.

Audit Cycles Are Too Infrequent

Quarterly or annual reviews are often superficial. In fast-moving environments, access becomes outdated much faster than review schedules.

Automate Lifecycle Governance

Integrate HR systems with identity management platforms. Disable accounts immediately upon inactivity thresholds and enforce periodic access validation.

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