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The Most Dangerous Cyber Threats Usually Look Normal

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How AI-Era Pricing Is Reshaping Finance Operations

Usage-based and hybrid pricing models are changing how B2B companies generate revenue — and creating new headaches for the finance teams behind them.

Tabs co-founder Rebecca Schwartz and PwC Partner Amit Dhir sat down to unpack exactly what that means in practice: how pricing model decisions ripple into revenue recognition, forecasting, and financial ops — and what it takes to scale without piling on manual work.

Watch the on-demand recording to get practical frameworks, real-world examples, and a clear path to operationalizing usage-based revenue — including a forward-looking take on how AI will reshape financial workflows. If your team is navigating pricing complexity heading into the back half of the year, this is worth an hour.

Modern Attacks Blend Into Daily Operations

Attackers increasingly avoid noisy malware and obvious exploits. Instead, they rely on valid credentials, approved applications, and trusted workflows to stay unnoticed.

Legitimate Tools Can Be Used Maliciously

PowerShell, remote management software, cloud admin consoles, and collaboration platforms are often abused because they already exist inside the environment.

Stolen Sessions Reduce Suspicion

When attackers hijack active sessions or OAuth tokens, security systems frequently see ordinary user behavior rather than unauthorized access.

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Behavioral Anomalies Matter More Than Signatures

Traditional detection methods focus on known malicious files. Modern threats require identifying unusual timing, privilege usage, or operational patterns instead.

Alert Fatigue Helps Threat Actors Hide

Security teams overwhelmed by noise may overlook subtle indicators that appear harmless in isolation but dangerous when connected together.

Cybersecurity Depends on Contextual Detection

Monitor user behavior dynamically, correlate events across systems, and investigate subtle anomalies quickly. In modern cybersecurity, the greatest threats often appear completely legitimate.

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