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- The Most Dangerous Access Is the One Nobody Reviews
The Most Dangerous Access Is the One Nobody Reviews
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Old Permissions Rarely Disappear Naturally
As employees change roles, vendors rotate, and projects evolve, access accumulates faster than it is removed. Over time, environments become quietly overprivileged.
Unused accounts often remain active for months or years without scrutiny. Attackers actively search for identities nobody is monitoring closely.
Service Accounts Frequently Escape Governance
Automation credentials and integration accounts often bypass MFA, avoid behavioral monitoring, and maintain broad permissions indefinitely.
Two Minutes to Know What Slow Billing Is Costing You
Most SaaS finance teams know their billing process is slow.Most SaaS finance teams know their billing process is slow. Few know what it's costing them.
The Tabs Billing Lag Calculator puts a dollar figure on it in two minutes — benchmarked against top SaaS companies.
Long-Standing Access Stops Feeling Risky
Permissions that have existed for years become operationally invisible. Familiarity reduces urgency — even when exposure increases.
Attackers Prefer Legitimate Access Paths
A stolen trusted account creates less noise, bypasses many defenses, and allows attackers to blend into normal operations.
Access Governance Must Be Continuous
Review privileges regularly, automate expiration workflows, monitor dormant accounts aggressively, and enforce least privilege across all environments. In cybersecurity, unmanaged access eventually becomes exploitable access.
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