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The Illusion of Being Too Small to Hack
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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Attackers Don’t Target — They Scan
Cybercriminals don’t manually choose most victims. They scan the internet for open ports, outdated software, and weak credentials. If you’re exposed, you’re a target — regardless of size.
Small Companies Often Have Weaker Controls
Limited budgets, no dedicated security team, and informal processes create easy entry points. Attackers know smaller organizations are less defended.
Automated Attacks Scale Effortlessly
Botnets test millions of credentials daily. Ransomware campaigns hit thousands of endpoints at once. Size doesn’t matter when attacks are automated.
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Supply Chain Access Makes You Valuable
Even if you’re small, you may serve larger enterprises. Attackers compromise smaller vendors to pivot into bigger organizations.
Recovery Hurts Smaller Businesses More
A large corporation may survive downtime. A small company may not. Financial, legal, and reputational impact can be existential.
Security Is a Survival Strategy
Basic controls — MFA, backups, patching, access reviews — drastically reduce risk. You don’t need a massive budget to be resilient. You need discipline.
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