- Cyber Safety
- Posts
- The Hidden Cost of Small Security Exceptions
The Hidden Cost of Small Security Exceptions
In partnership with
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
“Just This Once” Becomes Permanent
Temporary firewall openings, short-term admin rights, quick policy bypasses — they rarely get reversed. Small exceptions quietly become permanent vulnerabilities.
Business Pressure Drives Risky Decisions
Deadlines, client demands, urgent launches — security controls are often relaxed “for speed.” Over time, these compromises accumulate into systemic weakness.
Exception Lists Grow Without Oversight
Security teams maintain spreadsheets of approved exceptions. Months later, no one remembers why they were granted — but they remain active.
Turn AI into Your Income Engine
Ready to transform artificial intelligence from a buzzword into your personal revenue generator
HubSpot’s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age.
Inside you'll discover:
A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital markets—each vetted for real-world potential
Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background
Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve
Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting.
Attackers Look for Edge Cases
Threat actors don’t attack hardened systems first. They search for misconfigurations, special allowances, and overlooked bypasses — exactly where exceptions live.
Exceptions Rarely Trigger Monitoring
Temporary permissions may bypass logging or enhanced scrutiny. These gaps create ideal paths for lateral movement and privilege escalation.
Every Exception Needs an Expiration Date
If an exception is unavoidable, make it time-bound, documented, and reviewed. Security discipline isn’t about blocking everything — it’s about controlling the compromise.
Stop Drowning In AI Information Overload
Your inbox is flooded with newsletters. Your feed is chaos. Somewhere in that noise are the insights that could transform your work—but who has time to find them?
The Deep View solves this. We read everything, analyze what matters, and deliver only the intelligence you need. No duplicate stories, no filler content, no wasted time. Just the essential AI developments that impact your industry, explained clearly and concisely.
Replace hours of scattered reading with five focused minutes. While others scramble to keep up, you'll stay ahead of developments that matter. 600,000+ professionals at top companies have already made this switch.