The File You Deleted May Still Exist Everywhere

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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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Delete Doesn’t Always Mean Gone

A sensitive document removed from a laptop may still exist in cloud storage, email attachments, collaboration platforms, backups, synced folders, or another employee’s device.

Copies Multiply Faster Than Teams Realize

A single customer export or confidential spreadsheet can be downloaded, forwarded, duplicated, and uploaded across multiple systems within minutes.

Collaboration Creates Data Sprawl

Modern workflows encourage employees to move information between Slack, email, cloud drives, project-management tools, AI applications, and SaaS platforms. Every copy creates another location that must be protected.

Product teams aren’t short on ideas. They’re missing a system.

Jira Product Discovery gives teams one place to capture customer feedback, prioritize ideas with consistent frameworks, and build living roadmaps everyone can align on. And when it’s time to build, those decisions connect directly to delivery in Jira, so everyone can see how the roadmap turns into real work.

Try Jira Product Discovery

Old Data Creates New Risk

Organizations frequently retain information long after its business value disappears. If attackers gain access, years of forgotten files can suddenly become valuable assets for them.

Retention Policies Reduce the Blast Radius

Keeping everything forever isn't automatically safer. Clear retention periods and secure deletion processes reduce the amount of unnecessary sensitive information available during a breach.

Know Where Your Data Lives — and When It Should Die

Classify sensitive information, map where it is stored, restrict unnecessary copying, define retention rules, and verify deletion across connected systems. Data you no longer need shouldn't remain a liability forever.

Ava is the first AI BDR to run outbound end to end, from finding leads to booking meetings, autonomously or on copilot. She's SOC 2 audited and trusted by companies like DoorDash and Grammarly. Book a demo.