That USB Device Is More Than Just Storage

September 24, 2026

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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Physical Access Can Become Digital Access

USB drives, charging cables, keyboards, and other peripheral devices interact directly with company computers. A device that looks harmless can introduce risks the moment it is connected.

Unknown Drives Can Carry Malicious Files

Attackers may intentionally leave USB drives where employees will find them, relying on curiosity to get the device connected to a corporate machine.

Not Every USB Device Behaves Like Storage

Some malicious devices can impersonate keyboards or other trusted peripherals and automatically send commands to a computer after being connected.

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Personal Devices Create Additional Exposure

Employees may connect personal phones, storage drives, or accessories to work computers for convenience, creating uncontrolled paths for data movement.

USB Risk Goes Both Directions

Removable media can introduce malicious content into an organization — but it can also make sensitive company information much easier to copy and remove.

Control the Physical Attack Surface

Restrict removable media where appropriate, disable unnecessary USB functionality, monitor device connections, encrypt sensitive endpoints, and train employees never to connect unknown hardware. Sometimes an attacker doesn't need remote access — they just need someone to plug something in.

Most AI Tools Weren't Built for This

B2B customer issues move across teams and systems, not through a single chat window. A new Harvard Business Review Analytic Services briefing paper, sponsored by Front, breaks down where AI tools fall short in B2B service and what to ask before you invest.