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- Shadow Admins: The Privileged Accounts You Forgot
Shadow Admins: The Privileged Accounts You Forgot
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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Not All Admins Are in the Admin Group
Privileged access isn’t limited to obvious “Administrator” accounts. Service accounts, legacy roles, and API keys often have elevated rights without clear visibility.
Temporary Access Becomes Permanent Power
Emergency access granted during incidents or projects rarely gets revoked. What was meant to last hours quietly lasts years.
Service Accounts Are Rarely Monitored
Non-human accounts often bypass MFA and monitoring rules. Attackers love them because they blend in and raise fewer behavioral alerts.
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Keys generated for integrations may have broad read/write access. If leaked or abused, they provide silent, programmatic control over critical systems.
Admin Rights in SaaS Platforms Are Overlooked
HR tools, CRM platforms, finance portals — all have admin tiers. These roles may not appear in your IAM dashboard but carry significant power.
Privilege Mapping Must Be Continuous
Build a complete inventory of every privileged identity — human and non-human. Audit regularly, enforce least privilege, and require MFA everywhere possible.
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