Security Is a Process, Not a Project

April 30, 2026

In partnership with

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

There Is No “Finished” State

Security isn’t something you deploy once and complete. New tools, new hires, new integrations — every change reshapes your risk landscape.

Projects End — Threats Don’t

A successful rollout of MFA, EDR, or segmentation is only the beginning. Controls require tuning, monitoring, and adaptation over time.

Growth Introduces New Exposure

As companies scale, infrastructure expands and complexity increases. What worked for 20 employees won’t work for 200.

Are you tracking agent views on your docs?

AI agents already outnumber human visitors to your docs — now you can track them.

Maturity Requires Routine Discipline

Patch cycles, access reviews, incident simulations, and log audits must happen consistently. Irregular effort creates inconsistent protection.

Security Culture Evolves With Leadership

When leadership treats security as ongoing governance rather than a checkbox initiative, teams align accordingly.

Build for Continuity, Not Perfection

Resilient organizations embrace iteration. Review, improve, adapt — and repeat. Security strength comes from consistency, not one-time effort.

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