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Patch Management: The Discipline Nobody Loves

March 15, 2026

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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Unpatched Systems Are Predictable Targets

Attackers scan continuously for known vulnerabilities. If a patch has been available for weeks and isn’t applied, you’re not unlucky — you’re exposed.

Critical Doesn’t Always Mean Urgent

Security teams struggle to prioritize patches. Some “critical” CVEs may not be exploitable in your environment, while medium ones might be actively abused.

Legacy Dependencies Slow Everything Down

Outdated applications, fragile integrations, and custom software make patching risky. Fear of downtime often delays necessary updates.

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Shadow Assets Never Get Patched

Forgotten servers, test environments, and unused VMs rarely enter the patch cycle. These overlooked systems become easy footholds.

Emergency Patching Requires Process

When zero-days hit, chaos follows. Without a predefined workflow for testing, approval, and deployment, response time stretches dangerously.

Automate and Verify Relentlessly

Use centralized patch management, enforce update SLAs, and audit regularly. Patching isn’t glamorous — but it’s one of the most effective defenses you have.

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