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- Cybersecurity Fails Quietly Before It Fails Publicly
Cybersecurity Fails Quietly Before It Fails Publicly
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Most Breaches Begin Long Before Discovery
Attackers often spend weeks or months inside environments before triggering visible disruption. By the time incidents become public, compromise is usually already deep.
Small Warning Signs Are Easy to Dismiss
A suspicious login, a brief endpoint alert, or an unusual API request may seem insignificant individually — but together they often reveal early attacker activity.
Operational Noise Hides Malicious Behavior
High volumes of legitimate traffic, alerts, and system changes create ideal cover for attackers moving carefully through the environment.
Introducing The First Agentic CRM
Get revenue agents, workflows, and automations across every stage of your motion. Access customer data in real time through Attio's web app, MCP, API, and SDK.
Then Ask Attio anything about your business and get instant answers.
It's the CRM that runs the work behind every win.
Attackers Prioritize Persistence Over Speed
Modern threat actors avoid attention whenever possible. Quiet access is more valuable than immediate disruption because it allows long-term exploitation.
Delayed Investigation Expands the Blast Radius
Every hour suspicious behavior remains unexplored increases the likelihood of privilege escalation, lateral movement, and sensitive data exposure.
Strong Security Depends on Continuous Attention
Behavioral monitoring, centralized visibility, rapid escalation, and proactive threat hunting reduce the gap between compromise and detection. In cybersecurity, silence should trigger investigation — not confidence.
Winning Startups Aren't Bigger. They're Leaner.
Founders deploying AI agents across sales, marketing, and customer service are closing more with smaller teams. 65% more sales leads. Less headcount.
Download the free Practical Guide to Agentic GTM for Startups and start building the stack your competitors dream of.