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Compliance Drift: When Good Security Slowly Erodes
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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
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The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Security Controls Decay Over Time
What was secure last year may not be secure today. New users, new apps, and new integrations slowly weaken once-strong configurations.
One-Time Audits Don’t Catch Ongoing Changes
Passing an annual audit doesn’t mean you’re compliant year-round. Systems evolve daily — and so do risks.
Permission Creep Is Inevitable Without Reviews
Employees change roles, projects, and responsibilities. Without structured access reviews, privileges accumulate silently.
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Cloud Environments Drift Rapidly
Infrastructure-as-code changes, manual overrides, and emergency fixes introduce inconsistencies. What’s deployed rarely matches what’s documented.
Policy Isn’t the Same as Enforcement
Having a written policy doesn’t guarantee it’s applied. Controls must be technically enforced, monitored, and regularly tested.
Continuous Compliance Beats Annual Panic
Automate compliance checks, run regular reviews, and monitor deviations in real time. Security isn’t static — your governance shouldn’t be either.
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