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- Attackers Exploit Delay More Than Weakness
Attackers Exploit Delay More Than Weakness
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Most Vulnerabilities Aren’t Exploited Immediately
Attackers often succeed because organizations delay action — patching too late, reviewing alerts too slowly, or postponing access cleanup for “later.”
Time Expands the Attack Surface
Every extra day an exposed system, stale credential, or overprivileged account remains active increases the probability of compromise.
Slow Escalation Creates Bigger Incidents
Minor anomalies become major breaches when suspicious activity sits unresolved for hours or days without investigation.
Two Minutes to Know What Slow Billing Is Costing You
Most SaaS finance teams know their billing process is slow.Most SaaS finance teams know their billing process is slow. Few know what it's costing them.
The Tabs Billing Lag Calculator puts a dollar figure on it in two minutes — benchmarked against top SaaS companies.
Operational Friction Helps Threat Actors
Complex approval chains, fragmented tooling, and unclear ownership create hesitation. Attackers benefit from every minute defenders lose internally.
Temporary Exceptions Become Permanent Risk
Emergency access, disabled controls, and rushed configuration changes often remain active long after the original issue disappears.
Fast, Consistent Action Builds Resilience
Automate remediation where possible, shorten review cycles, centralize visibility, and rehearse response workflows regularly. In cybersecurity, reducing delay reduces risk.
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