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- Assumed Trust: The Most Exploited Weakness
Assumed Trust: The Most Exploited Weakness
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Internal Traffic Is Often Trusted Blindly
Many networks assume that once inside, users and systems are safe. Attackers rely on this assumption to move freely after initial compromise.
Teams sharing admin accounts or service logins create invisible trust relationships. When one person is compromised, everyone is exposed.
Legacy Systems Bypass Modern Controls
Older applications may not support MFA or granular access control. They remain trusted simply because “they’ve always been there.”
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Device Trust Is Rarely Verified Continuously
A device approved once may remain trusted indefinitely. Compromised endpoints often maintain access long after infection.
Implicit Trust Speeds Lateral Movement
Flat architectures and open internal routing make it easy for attackers to pivot. Trust chains become attack paths.
Replace Assumption With Verification
Adopt continuous validation models. Verify identity, device health, and behavior every time access is requested. Trust should be earned repeatedly — not assumed permanently.
Renewals stop being a fire drill.
Most churn blindsides the CSM in renewal week. Champion left. Usage dropped. NPS slid months ago.
A colleague in Slack watches the signals around the clock. Your CSMs catch every risk months before renewal.
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